Mettalica And Brioni Team Up - Behind The Scenes Videos

By Michael M. on 3:38 PM 04 July 2016

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METALLICA is featured in a new advertising campaign for the Italian luxury menswear house Brioni. According to Business Of Fashion, the campaign was shot in black-and-white and features two portraits of the four members of the band — one in black tuxedoes, one in white tuxedoes. The company's logo is done in gothic lettering, perhaps as a nod toward the heavy metal musicians in the ads.

"We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea." , said the band.

The black and white Queen "Bohemian Rhapsody" inspired photos were shot last month in San Francisco by photographer Zackery Michael.

"We are supporting Bespoke Brioni suits and tuxedos as well as sunglasses from their new eyewear collection." , Mettalica stated.

The campaign will be distributed on social media channels and will appear initially on billboards and kiosks in Paris and in The New York Times. Wider print distribution and billboards in New York, Los Angeles and Moscow will follow in the autumn.

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