METALLICA is featured in a new advertising campaign for the Italian luxury menswear house Brioni. According to Business Of Fashion, the campaign was shot in black-and-white and features two portraits of the four members of the band — one in black tuxedoes, one in white tuxedoes. The company's logo is done in gothic lettering, perhaps as a nod toward the heavy metal musicians in the ads.

"We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea." , said the band.